Vibe & Culture

9 articles in Vibe.

• Conviction Is the Product

  The cost of producing options has collapsed. The price of knowing which one is right has gone the other way.

• Design Every Page to Do One Job

  The homepage is gorgeous and nobody converts? The problem isn't the design.

• Making Your Taste Explicit

  Your visual instincts have been getting sharper for years. The work is making the taste explicit so it can be applied without you in the room.

• When Everything Can Be Faked, Meaning Is the Only Moat

  The last competitive advantage in a machine-flooded feed is giving a damn about your subject.

• Release the Demo

  You're spending three days polishing a video that would have hit harder as a rough cut.

• AI Is a Threat to Entertainers, Not to Communities

  AI is a threat if you compete on entertainment, but an accelerant if you compete on community.

• Love Your Shadow Niches

  If you can be categorized, you can be replaced.

• The Goal Is to Be Worth Listening To

  Your art deserves longevity, not virality.

• Your Core Product Is Copyrightable Trust

  Platforms want infinite fuel and AI gives it to them. Here's what you can do.