Negotiation for Creators

7 articles in Negotiation.

• The Brand That Funds Your Show

  Adobe funded a scripted comedy series on YouTube. The product lives inside the story. That's a different kind of deal.

• Co-Ventures Are the New Brand Deals

  A co-venture gives you equity upside, creative control, and a reason to promote something you built.

• Walk Away Rehearsal

  The math you run before entering the room matters more than anything you say inside it.

• The Middleman Is Dying: In-house Your Sales Function

  The future belongs to creators who own the brand relationship.

• Negotiate With Data, Not Reach

  Don't leave money on the table. Negotiate based on Customer Acquisition Cost (CAC) to get your true market value.

• Negotiate for Equity

  Your passion is an asset. Stop renting out your influence. Own the building.

• Brands Are Paying a Premium for Proof You Are Real

  Brands' top concern with AI marketing is the loss of human connection. This scarcity is your new edge in every deal.