IRL Strategy for Creators

7 articles in IRL.

• How Rooms Change Your Deals

  The most meaningful closed deals have a moment where physical presence shifted the outcome.

• Collaboration as a Focus Group

  Sydney Sweeney didn't guess what her audience wanted for her lingerie brand. She already had the data from a sold-out collaboration.

• Live Events Are a Business, Not a Stunt

  Your digital reach is a funnel. Live events are where the math works.

• Don't Sign a Lease Until You've Sold Out a Pop-Up

  The jump from "I want a space" to a commercial lease skips every validation step that keeps businesses alive.

• Merch Is Not a Business Until It Has a Supply Chain

  The print-on-demand margin trap turns creator merch into a vanity project.

• Conference Trap: Most Creator Events Are Networking Theater

  Don't attend creator events for the sugar high. Plan for return, or stay home.

• New Disney: Rewriting the Creator Playbook

  MrBeast and Mark Rober redraw Disney’s 1957 strategy. See their blueprint for building empires, not just views.